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What is Nothing2Wear?
The History
“Like all outfit planner apps, The Nothing2Wear story officially began in an attempt to recreate Cher’s iconic automated wardrobe from the 90’s, but for someone like me, a poor student, with a Wardrobe full of clothes – nothing2wear + shopping problem + growing concerns about the impact of my persistent consumption. I desperately wanted Cher’s iconic clueless wardrobe to make getting dressed easier, and help stop my spending, and assumed someone must have created software like that by now. I tried and tested everything on desktop, iOS and android, kept finding apps that came close and I really enjoyed but didn’t quite cut the mustard.
The Science
Getting dressed in the morning has long been dismissed as a trivial and routine stressor despite having phenomenal implications on our: Health, Well-being & Mood, Confidence, Social interactions, Relationships, Work-life, Productivity, and Finances This is critical because appearance-related pressures on a generation so heavily influenced by social media and peer affirmation can be crippling to the self-esteem of millions. But also because the poor self-esteem of millions has led to a global waste generation and the slow, self-destruction of our entire world.
The Math
Our magic equation for Outfit Styling Success incorporates both the “Jodie Noted” Fashion Formula, and the needs identified by our Scientific Research i.e. Insight i.e. Weather + Agenda (Planned activities) Resources (Stuff, Time, Money) + Preferences (Want to hide anything?) Info Search (Styling Inspiration & Advice, Morals, Needs & Wishlist, Price & Quality Comparisons, Available Offers), and is the foundation from which Nothing2Wear™ was built.
The Tech
Finally, we took all this history, science and math, merged it together, and came up with a unique solution-based product that could benefit everyone. Nothing2Wear™ is Fashion technology engineered to help users dress better, effortlessly, and in less time, while simultaneously improving mood, boosting confidence and encouraging sustainable practices. The Nothing2Wear™ Capsule Closet is an interactive canvas, displaying your wardrobe on invisible mannequins, but with the added functionality of being able to browse through, swap out and generally compile outfits, all in ONE user friendly frame of a web page.
The Engineering
Each capsule closet boasts a simple yet dynamic design which is tailored to accommodate the core elements of the traditional e-Commerce store category page, while simultaneously applying the same marketing principles of an interactive product display, that will engage you while you dress. It facilitates style experimentation and discovery at home, closely mimicking: a capsule closet, an eCommerce store, a virtual mirror, the assistance of a sales adviser or friend, a store window display or an interactive fixture or fitting.
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The Scope
In keeping with the traditional technology of the past, Nothing2Wear wasn’t engineered to be a jack of all trades, master of none kind of business,
It doesn’t offer a thousand different features, but what it does do, it does exceptionally well
From its dynamic, sophisticated design to its simple, efficient user-interface, we have created a high-value solution that looks and feels as seamlessly as it performs. And it isn’t just for getting dressed at home, the Capsule Wardrobe can be used for casual rifling on the commute home after a long day at work or it can assist you in store when shopping for something to compliment your pre-existing wardrobe.
Nothing2Wear™ works because…
We are the consumer.
We’ve harnessed the power of Visual Merchandising.
We understand the Science of Simplicity.
We want to collaborate.
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